Corporate Outreach Sales Manager Alexandria, VA

Corporate Outreach Sales Manager

Full Time • Alexandria, VA
APCO International is looking for a motivated individual who will help us expand our footprint in the public safety communications space while continuing to provide excellent customer service to current exhibitors, corporate partners, and sponsors. The Sales Manager works closely with and reports to the Director of Corporate Outreach. This position is an in-office position located in Alexandria, Va 

Primary duties and responsibilities:

  • Sell exhibit space, advertising, memberships, and sponsorships.
  • Achieve call goals and communications per week and maintain documentation in the sales database.
  • Create sales reports and rolling forecasts. 
  • Research, generate and nurture new sales leads.
  • Lead, plan and manage the re-booking sales process, including scheduling and conducting appointments pre-show and onsite, and managing all on-site sales. Lead on-site sales temp help.
  • Develop and manage exhibit hall floor plan.
  • Assist with the recruitment of exhibitors to participate in additional activities during the annual conference & expo. (i.e. presentation theater, exhibitor raffles, new products zone, etc.).
  • Proactively address market trends that could impact business and identify solutions.
  • Communicate with internal and external customers and vendors.
  • Maintain a working knowledge of the industry.
  • Execute sales plan and marketing campaigns with the Director of Corporate Outreach. 
  • Assist in the development of marketing collateral for exhibit and sponsorship sales.
  • Develop email content and schedule, set up and edit weekly emails.
  • Collect, review and edit all exhibitor-related materials such as conference brochures, program guides, mobile apps, etc. 
  • Update and maintain related areas of event websites 
  • Work with General Services Contractor in creating, collecting information, and proofing online services manually.
Customer Relations:
  • Build and maintain relationships with exhibitors and sponsors.
  • Cultivate relationships to increase participation in all APCO events.
 Travel/Competitive Events:
  • Travel to site visits and planning meetings, as necessary.
  • Travel to Annual Conference & Expo to execute on-site sales.
  • Travel to attend competitive and/or industry events and sales calls. 
  • Excellent communication skills, both verbal and written.
  • Strong negotiation and interpersonal skills.
  • Strong presentation skills.
  • Experience with floor plan management technology is required.
  • Working knowledge of or other CRM applications. 
  • Competent in Microsoft Office and Outlook.
Education and/or Experience:
  • Seeking 5-10+ years of exhibit space and sponsorship sales or sales experience. 
  • Bachelor’s Degree or level of experience that meets job qualification requirements.
  • CEM Certification is preferred.
  • Previous success in tradeshow sales (preferably association or technology sector). 
Compensation: $65,000.00 - $75,000.00 per year

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